Premium Ice.
$0 Upfront.

Commercial ice equipment is expensive to buy and demanding to keep clean. We own the equipment, the cleaning, the maintenance and the compliance paperwork. You provide the water.

Request Founder's Batch Access See How It Works →
Crunch Ice concept render

Concept render

$0
Upfront Cost
HaaS
Service Model
Flat
Monthly Fee
125
Founder's Batch Units
The Hidden Work

Ice is food.
The equipment has to be
treated that way.

Ice is consumed like any other food, so the equipment that makes it carries real sanitation, cleaning and maintenance obligations: scheduled cleaning and sanitizing, filter changes and routine upkeep.

Most facilities do not have the time or the staff to manage that well. Crunch Ice handles it.

Owning an Ice Machine: What It Takes
Hardware purchase Upfront capital
Maintenance and repairs Variable
Cleaning and sanitizing On your staff
Compliance paperwork On you

Crunch Ice takes on every line above. We own the equipment, the cleaning, the maintenance and the compliance paperwork.

Model Comparison

The OpEx Swap.

Old way: buy it and manage it. Crunch way: subscribe and we manage it.

The Old Way
  • Hardware purchased outright
  • Variable costs, plus unplanned repair bills
  • Sanitation and compliance on you
  • Maintenance you schedule, pay for and manage
  • You own it, and everything that comes with it
The Crunch Way
  • $0 upfront
  • Predictable monthly operating cost
  • Sanitation and compliance handled by Crunch Ice
  • Maintenance included, managed by our service team
  • We own the equipment, the cleaning, the maintenance and the compliance paperwork
The Business Case

Retention Math.

Stat
Source
5% increase in customer retention can increase profits by 25% to 95%
Frederick Reichheld, Bain & Company, cited in Harvard Business Review (2014)
5 to 25× more expensive to acquire a new customer than to retain an existing one
Harvard Business Review, "The Value of Keeping the Right Customers" (2014)

Keeping a member costs less than replacing one. A premium amenity that members use on every visit is one more reason to stay.

Figures are cross-industry research, not specific to fitness facilities.

Proprietary Technology

Two Technologies. Zero Compromise.

The engineering that lets Crunch Ice own the upkeep, so your team does not have to.

AI Sentinel™
Remote Monitoring by Design

AI Sentinel is designed to monitor temperature, cycle timing and filter life and flag issues before they cause downtime.

The goal: our service team knows about a problem before your staff does.

In Development
14" Engagement Screen™
Member Engagement by Design

Every Crunch Ice unit is designed around a built-in 14-inch display, placed where members already stop. It is part of the machine, not a screen bolted on.

Show your brand, promote class schedules, spotlight member milestones or run your own promotions. Every visit to the machine is a moment with your brand.

Custom Interface for Founder's Batch
The Service Model

High-Tech Hardware.
Human-Led Service.

Technology is only as good as the people standing behind it. AI Sentinel is designed to flag issues early so our Service Team can resolve them.

Service is delivered through a national network of commercial refrigeration technicians.

AI Sentinel Detects

Designed to flag anomalies in temperature, cycle timing and filter life before they become failures.

Service Team Responds

We schedule and coordinate the visit. Your staff does not manage the repair.

Your Team Stays Focused

No maintenance schedules to track. No cleaning to assign. Your facility team stays focused on what matters, the people.

Founder's Batch: 125 Units

Request
Founder's Batch Access.

No payment. No commitment. Join the list for first access and founder's pricing.

Founder's Batch
125
Units
Founder's Pricing. Rate locked for the life of the contract.
First Access. First units off the line.
Custom Branded Interface. A custom interface on the 14-inch display, tailored to your facility's branding.
What's Next

This is just the beginning.

Our next-generation platform is in development. More to share soon.

Get Updates